Mystery Shopping – A Business Intelligence Tool

You have to measure, what you are trying manage! Mystery Shopping supports a discipline that enables serious observation of front-line Key Performance Indicators (KPI’s). It is not the only methodology available but it is most effective when it is applied correctly. We cannot assume that an organization has taken the time design a customer experience [...]

Guessing versus gauging

What business intelligence do you use to determine whether your brand or image is what your customer is really experiencing? Without real world feedback, your company is guessing at its direction.  At SEC, we provide solid, measurable business intelligence to help determine how your brand is doing. Our Enterprise Feedback Management System (EFMS) is designed [...]

New report – How to Be an A-list Mystery Shopper

A new report released by Stay A Stay at Home Mom shows real mystery shopping opportunities that will give readers a chance to find a job that offers competitive rates. In a field where most shoppers earn little more than gas money, a new report shows users how to receive enough compensation to turn mystery [...]

SEC Reporting in the News

We’re proud to announce that our we’ll be partnering with Jinfonet Software for our new reporting system. SEC switched to JReport because of a need for enhanced dashboards in order to demonstrate business analytic data directly with our clients. Formerly using a prominent reporting solution, SEC switched to JReport because of a need for enhanced [...]

Shifting a Leader’s Focus From In the Business to On the Business

When I work with senior teams to help them make decisions on the clarity, alignment, and execution for their strategies, I ask, “How much of your time is spent working in versus on the business?” Working in the business means playing the game with day-to-day tactical activities. Working on the business includes coaching, anticipating, and [...]

Top 6 Ways to Optimize Your Advertising Spend It’s a new year and as the page is turned on 2010 many businesses are facing the prospect of a new marketing budget. While some companies will be forced to adapt to the reduced availability of funds, it’s more important than ever–for all businesses–that the money being [...]

Defining Customer Service

Do you have a customer experience strategy for the customer touch points of your business? The recent economic turmoil has forced many of the organizations we work with to elevate the emphasis they place on customer service and the overall customer experience they create. These days it seems like everyone wants to be The Ritz [...]

Communicating the Vision

Every employee wants to know where they fit and how their contribution matters within their organization. Unfortunately, few CEO’s actually take the time to clarify the bigger purpose, vision and strategy of their organization in meaningful terms that genuinely motivate employees. We have all felt the excitement and creative energy of belonging to a winning [...]

How important is your social media reputation?

Are you concerned with how your brand is perceived online? Did you know that Facebook has now overtaken Google in terms of site traffic? And that companies like Gap and Frito Lay have recently made major policy shifts in their brand identity and packaging strategies due to negative feedback online? The growing influence of social [...]

Customer Intelligence

How loyal are your customers? The cost of acquiring a new customer is five times the cost of retaining an old one. Therefore, it is important that your customer interaction is managed in the best possible way. Understanding and improving the customer experience is a strategic imperative for all customer-driven enterprises. Providing an experience that [...]